Paro Appoints Industry Leader To Chief Operating Officer Role

Anita Samojednik


Paro Appoints Industry Leader Anita Samojednik To Chief Operating Officer Role

Former Groupon executive brings marketplace expertise

Paro, a Chicago-based startup disrupting the way companies access on-demand expertise, announced today the addition of former President of Groupon International, Anita Samojednik, to its leadership team as Chief Operating Officer.

September 22, 2020

Anita Samojednik brings more than 15 years of executive leadership to Paro, where she plans to supercharge the startup’s growth following its $10M fundraise with Sierra Ventures last year.Prior to holding a variety of leadership positions at Groupon, Anita spent four years at the online career management platform, Ladders, as VP of Operations. She was also instrumental in optimizing customer service, sales support, and other key operations at telecom giant Vonage (NASDAQ: VG).  Anita serves as a member of the advisory board at the Columbia Business School, Deming Center.

“We knew from the beginning that Anita would be the perfect fit to join our team as COO” – CEO, Michael Burdick

“We knew from the beginning that Anita would be the perfect fit to join our team as COO,” CEO Michael Burdick said. “Her experience running a global, double-sided marketplace and proven track record of pushing some of the largest organizations in their industry to the top of their game made us sure she was the right leader to take Paro to the next level.”

Anita plans to leverage learnings from these organizations at Paro to accelerate the growth of its curated marketplace of finance and accounting experts, as well as expand Paro internationally and functionally.

“I could not be more excited to join a team making such strides in shaping the future of work,” Samojednik said. “We’re seeing the traditional workplace model crumble in front of our eyes in response to the Covid-19 pandemic. Employees and employers alike are ready for a shift, and in the financial space, no organization is challenging the status quo like Paro. The future of work is bright with disruptors like this.”

Anita will oversee all revenue-driving organizational functions at Paro. She is the first employee ever to hold the title of COO since the startup’s inception.

About Paro

Paro is reimagining the future of work for employers and professionals, starting with finance and accounting. It puts finance functions on autopilot by seamlessly matching companies with subject-matter experts and providing professionals with a platform to run their businesses. Paro’s exclusive network of top experts includes CPAs, CFOs, Controllers, Bookkeepers, Financial Analysts, Auditors, and more.

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