The Amazon story isn’t just remarkable; it’s aspirational. When entrepreneurs see Amazon’s everlasting expansion, they imagine making similar plays for industry dominance. While ambition is well and good, these would-be captains of industry need a dose of reality if they want to succeed.

Amazon didn’t close its eyes, make a wish, and become one of the world’s most valuable companies through blind faith. It studied market needs, identified consumer demands, and moved swiftly but smartly on new opportunities. Success stems from thoughtful, educated decision-making rooted in logistical realities — not from emulating the Amazons of the world with no understanding of their strategies.