For a lot of freelancers, marketing your skillset and expertise is the most tedious aspect of landing clients. However, outside of having an outstanding profile or resume, it’s also the most important. Your pitch is your first impression, and your ability to craft an effective one will drive your ability to land projects and increase your earnings.

As with any skill, crafting a good pitch takes practice. It involves refining with every new opportunity, and, like most things, pitches get better over time.

Here are a few tips on how to write a great pitch:

1. Understand The Opportunity

The first step to writing a good pitch is to have a good grasp of what the client needs. Whether you are looking at a job description or notes from a discovery call with the client, understanding the clients’ pain points will help you identify what skills to highlight in your pitch. 

Do your due diligence in researching the company and reviewing your notes before you begin the process of writing your pitch. 

2. Highlight Relevant Experience

Now that you’ve done your homework, it’s time to establish credibility and answer what is likely the most important question the client will have: What makes you the right person for this opportunity?

Think about what relevant experience you have had that the client wouldn’t know based on your resume or profile alone. Point to specific instances in your career where you have helped clients with a similar pain point, and if you haven’t, be prepared to draw parallels. The same goes for any specific software or industry expertise that would be helpful to highlight.

Clients want to know that you’ve done similar work, so customizing each pitch to be relevant to the opportunity is key in moving forward in the process.

3. Be Concise

This last tip is merely a reminder that the decision-maker who will be reading your pitch is likely pressed for time and attention. Make moving forward with you a no-brainer decision for the client by keeping your pitch short and sweet, ideally between 3-5 sentences, articulating what makes you the best fit for the project, and being explicit in the ways you can help their organization.

Example of a Great Pitch

You’re a freelance bookkeeper who has come across an opportunity outlined as such:

  • Company: Construction LLC., since 2010
  • Software: Quickbooks Online, Tsheets
  • Overview: 
    • The owner handles all of the bookkeeping himself, it’s taking away from his ability to lead the company
    • Profitability and organization are the biggest issues
    • Over 15 local clients and invoices, multiple bills
    • 5 1099 contractors
    • 2 Bank Accounts

Pitch: Construction companies are the bread and butter of my book of business, as I’ve worked with both general contractors and construction companies for the last 8 years. I handle all aspects of bookkeeping including preparing and preparing financial statements. I have a lot of experience working with Tsheets and Quickbooks Online; in fact, I am a Certified Quickbooks Pro-Advisor and have been working exclusively in QBO for the majority of my clients in the past year. My specialty lies in job and project costing, as I have a passion for helping companies get organized and gain insight into what makes them the most profitable business they can be. I’m excited at the opportunity to manage your books so that you can get back to doing the work you love!

Short, sweet and catered to the pain points of the client.

Remember that as a freelancer, first impressions matter. Put your best foot forward by optimizing your pitch with these tips in mind!