Employees at massive companies often toil away without seeing a financial benefit — and they have no control over when or how they work. With all that considered, it’s no surprise that freelancing has taken the workplace by storm.
Unfortunately, many companies treat freelancers as a replaceable and inexpensive labor tool — separate from their company culture. Even if companies can motivate staff employees, they still undermine productivity if they leave freelancers out of the equation.
The unique needs and motivations of freelancers — autonomy, independence, and consistent income — are only going to become more important. To optimize freelancer output, companies must begin to harness the power of these motivations.